Former footballer and TV personality Jamie Redknapp has been announced as the new face of Burton Menswear, and stars in the brand's spring/summer 2017 campaign.

The former Liverpool player commented 'I’m delighted to be working with Burton, it’s a brand with great heritage and I’m proud to be part of the story.... Burton always get it spot on'. Redknapp is also involved in the brand's recent partnership with the charity Prostate Cancer UK, and has taken on the Keepy Up Challenge, raising awareness for the charity by showing off his football skills while suited in Burton apparel. The football star's Keepy Up challenge video goes live on Burton.co.uk tomorrow (March 16).